Market Sizing
Account Strategy
Competitive Analysis
Product Road Map
Not all Growth is created equal
We know that achieving sustainable growth in fast-paced, high-tech markets takes more than just ambition—it requires deep industry expertise. By combining strategic marketing know-how with a strong understanding of adjacent markets, we uncover synergies across product lines and identify new opportunities that drive long-term success.
doing high-tech marketing differently
meet jeff
Jeff Hebb brings over 25 years of leadership in the semiconductor equipment and capital subsystems industry, including executive roles as VP driving market-leading growth.
Jeff graduated from MIT with a Masters and PhD in Mechanical Engineering. He quickly proved his technical acumen by developing leading edge semiconductor equipment and applications. Jeff's skill in technology combined with his ability to connect with customers launched him into a 20 year career in product marketing and growth strategies.
Jeff's passion is to leverage his experience to help his clients develop effective product positioning and market strategies. His proven methodology creates a reliable pipeline of successful innovations, while his hands-on approach guarantees effective adoption and long-term market success.
Experience
Axcelis
Applied materials
veeco
Kateeva
MKS
Advanced energy
Grew revenue to nearly $30M (4% market share) with design wins against the tier one entrenched competitors
Responsible for creating and driving marketing/technology initiatives to grow thermal processing and epitaxial deposition equipment revenue (~$250M)
Grew revenue from zero to $80M by 2012 to become the market leader millisecond annealing with 60%+ market share
Doubled revenue to $150M in two years, with design wins at 8 of top 10 OLED manufacturers (market share=78%)
Secured 10 design wins for fiber optic sensors at top-tier plasma etch OEMs which lead to 40% revenue increase in two years
VP of Marketing and lead strategist for critical sensing and control subsystems leading to top line growth of 60% in three years to reach $100M+
“I’ve had the pleasure of working with HebbTek Consulting across multiple companies that I’ve led through high-growth transformations driven by technical differentiation. In each case, the organizations lacked a clear growth strategy, until Jeff stepped in.
Jeff developed highly effective, actionable marketing strategies that delivered double-digit year on year growth, consistently outpacing the market. His approach is structured and pragmatic, typically beginning with a Phase 1 strategy focused on near-term growth (6–18 months), followed by a Phase 2 roadmap for long-term expansion. He achieves this by building strong, collaborative relationships with key internal stakeholders, ensuring alignment and execution. What sets Jeff apart is his rare hybrid expertise—he’s equally fluent in technology, marketing, and strategy. His ability to make sense of complex, multi-source data and translate it into coherent, high-impact growth strategies is truly impressive. For example, in one project, Jeff developed a rigorous framework to down-select semiconductor applications from over a hundred possibilities to five high-potential target processes. This led to evaluation units being placed at Tier 1 OEMs for the first time in five years. In another engagement, he crafted an end-to-end product strategy leveraging existing sensor technology to address a critical subsystem in advanced deposition equipment.
To summarize: Jeff is a world-class growth strategist for the semiconductor industry. His strategic clarity, technical depth, and marketing insight make him an invaluable partner for any company seeking transformative growth.”
- Ray Morgan, Executive
Semiconductor Equipment Company
“Jeff is one of the most unique and talented technology and marketing executives I’ve worked with in my career. I was impressed by the way he applies this combination of technology and marketing to understand critical market requirements, define differentiated products, and introduce them to the market. Jeff was very instrumental in identifying differentiated ways to enable key design wins, Jeff was also very collaborative with key technology and market drivers within the company and at the customer side and created a very fruitful and productive “winning” atmosphere that enabled us to have several significant wins at key customers. I recommend Jeff as a trusted technology and business executive who will help you to grow your business in a significant manner.”
- Amir Lev, CEO Alev Ventures, Semiconductor Consultant
