INdustry
Company size
market share increase
Semiconductor Equipment Critical Subsystem Supplier
100+
CAGR > 20%, tripling industry growth rate
Case Study
Company
A contract manufacturer of high-value subsystems for advanced semiconductor deposition equipment — a critical enabling technology for scaling next-generation semiconductor chips.
The Situation
Corporate 5-Year Goals
Our Role
Hebbtek was brought in to:
Our Process
Hebbtek applied its proven framework for building a growth strategy from the ground up.
Step 1: Discovery
3-day on-site visit to introduce Hebbtek’s approach, align on goals, and interview key stakeholders
Assessed core competencies, product portfolio, customer needs, value chain position, and financial history
Step 2: Strategic Framework
Near Term (0–18 Months)
Medium Term
The Results
Key Takeaway
With a clear, data-backed strategy and targeted customer engagement, even a declining player in a competitive high-tech market can pivot to renewed growth and long-term leadership.
A contract manufacturer of high-value subsystems for advanced semiconductor deposition equipment — a critical enabling technology for scaling next-generation semiconductor chips.
The Situation
- After five years of declining revenue and no new product launches, this once-reputable supplier was losing ground to aggressive competitors.
- A newly appointed CEO set out to transform the company into a high-growth, innovative supplier with sustainable market differentiation.
Corporate 5-Year Goals
- Triple revenue to $100M
- Become an industry leader in the precursor delivery market
Our Role
Hebbtek was brought in to:
- Develop a 5-year market strategy aligned to the corporate growth goals
- Mentor high-potential team members to take over the marketing function after our engagement ended
Our Process
Hebbtek applied its proven framework for building a growth strategy from the ground up.
Step 1: Discovery
3-day on-site visit to introduce Hebbtek’s approach, align on goals, and interview key stakeholders
Assessed core competencies, product portfolio, customer needs, value chain position, and financial history
Step 2: Strategic Framework
Near Term (0–18 Months)
- Market reality check: Forecasting and value chain analysis revealed the actual market size was much larger than believed — and market share was just 5–10%, not 75% as assumed
- Immediate focus: Sell existing products more aggressively, grow share with top customers, and enter untapped market segments
- Rebranding & reintroduction: Launched “Company 2.0” messaging with a new vision deck and a 5-year product roadmap
- Impact: Within 12 months, bookings rose 15%, with new Asian customer wins making up 5% of total bookings
Medium Term
- Identified underutilized proprietary sensor technology that could enable higher yields, greater productivity, and reduced consumable costs for customers
- Proposed joint development programs with key customers to co-create high-value new subsystems
- Secured two major customer development agreements within 9 months
The Results
- +15% bookings in Year 1
- Successful entry into new geographic markets
- Two strategic customer partnerships established for high-value product development
- A sustainable growth strategy now serves as the foundation for continued success
Key Takeaway
With a clear, data-backed strategy and targeted customer engagement, even a declining player in a competitive high-tech market can pivot to renewed growth and long-term leadership.
Transformation of a semiconductor equipment supplier to a high growth, high innovation supplier with a reputation as an up-coming leader.
INdustry
Company size
market share increase
High-tech company #2
125
10%
Case Study: Transformation of a semiconductor equipment supplier to a high growth, high innovation supplier with a reputation as an up-coming leader.
Company
A contract manufacturer of high-value subsystems for advanced semiconductor deposition equipment — a critical enabling technology for scaling next-generation semiconductor chips.
The Situation
Corporate 5-Year Goals
Our Role
Hebbtek was brought in to:
Our Process
Hebbtek applied its proven framework for building a growth strategy from the ground up.
Step 1: Discovery
3-day on-site visit to introduce Hebbtek’s approach, align on goals, and interview key stakeholders
Assessed core competencies, product portfolio, customer needs, value chain position, and financial history
Step 2: Strategic Framework
Near Term (0–18 Months)
Medium Term
The Results
Key Takeaway
With a clear, data-backed strategy and targeted customer engagement, even a declining player in a competitive high-tech market can pivot to renewed growth and long-term leadership.
A contract manufacturer of high-value subsystems for advanced semiconductor deposition equipment — a critical enabling technology for scaling next-generation semiconductor chips.
The Situation
- After five years of declining revenue and no new product launches, this once-reputable supplier was losing ground to aggressive competitors.
- A newly appointed CEO set out to transform the company into a high-growth, innovative supplier with sustainable market differentiation.
Corporate 5-Year Goals
- Triple revenue to $100M
- Become an industry leader in the precursor delivery market
Our Role
Hebbtek was brought in to:
- Develop a 5-year market strategy aligned to the corporate growth goals
- Mentor high-potential team members to take over the marketing function after our engagement ended
Our Process
Hebbtek applied its proven framework for building a growth strategy from the ground up.
Step 1: Discovery
3-day on-site visit to introduce Hebbtek’s approach, align on goals, and interview key stakeholders
Assessed core competencies, product portfolio, customer needs, value chain position, and financial history
Step 2: Strategic Framework
Near Term (0–18 Months)
- Market reality check: Forecasting and value chain analysis revealed the actual market size was much larger than believed — and market share was just 5–10%, not 75% as assumed
- Immediate focus: Sell existing products more aggressively, grow share with top customers, and enter untapped market segments
- Rebranding & reintroduction: Launched “Company 2.0” messaging with a new vision deck and a 5-year product roadmap
- Impact: Within 12 months, bookings rose 15%, with new Asian customer wins making up 5% of total bookings
Medium Term
- Identified underutilized proprietary sensor technology that could enable higher yields, greater productivity, and reduced consumable costs for customers
- Proposed joint development programs with key customers to co-create high-value new subsystems
- Secured two major customer development agreements within 9 months
The Results
- +15% bookings in Year 1
- Successful entry into new geographic markets
- Two strategic customer partnerships established for high-value product development
- A sustainable growth strategy now serves as the foundation for continued success
Key Takeaway
With a clear, data-backed strategy and targeted customer engagement, even a declining player in a competitive high-tech market can pivot to renewed growth and long-term leadership.
Market Sizing
Account Strategy
Competitive Analysis
Product Road Map
— Ray Morgan, Executive, SemiConductor Equipment Company
Jeff developed highly effective, actionable marketing strategies that delivered double-digit year on year growth, consistently outpacing the market. What sets Jeff apart is his rare hybrid expertise—he’s equally fluent in technology, marketing, and strategy. His ability to make sense of complex, multi-source data and translate it into coherent, high-impact growth strategies is truly impressive.
— Amir Lev, CEO ALev Ventures, SemiConductor Consultant
“Jeff is one of the most unique and talented technology and marketing executives I’ve worked with in my career. I was impressed by the way he applies this combination of technology and marketing to understand critical market requirements, define differentiated products, and introduce them to the market. Jeff was very instrumental in identifying differentiated ways to enable key design wins, Jeff was also very collaborative with key technology and market drivers within the company and at the customer side and created a very fruitful and productive “winning” atmosphere that enabled us to have several significant wins at key customers. I recommend Jeff as a trusted technology and business executive who will help you to grow your business in a significant manner.”
